The Challenge
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Bara nestled right into our wheelhouse. A dynamic co-working space attracting entrepreneurs, tinkerers, and creatives in the tech hub of Ann Arbor, Michigan, they wanted a lifestyle brand—a complete ecosystem of brand visuals and assets that could be worn, posted, shared, and nodded at by others in the know. The challenge was capturing their collaborative ethos by creating these individual touchpoints in a way that felt and behaved like a cohesive system. Part of that was designing and building a website to accommodate the virtual community, welcoming both new and established members with the same energy and agility as the physical spaces.
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Our Approach
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Our approach was to present the site as a visual editorial platform with quarterly features based onnevents and occasions the brand was focused on. Each quarterly focus would be marked by the heronand custom tags that filter content.
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“The website and tools you’ve givennus are killing it in lead generation, and ournAdWords click-through and conversionnrates are going great!”
- Lucas Antony, CEO at Bara Co. -
Reception
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After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.
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